Ready to Turn Technical Expertise into Scalable, Predictable Sales Growth?
I'm Ben Eddy! I help IT software and service companies streamline their sales process, sharpen forecasting, and convert more deals.
Is Your Sales Process Limiting Sales Growth?
Unclear Sales Process
Leaky pipeline and low conversion rates are hindering growth.
Customer Confusion
It’s hard to communicate technical concepts so customer understands.
Forgotten Sales Training
Without follow up coaching new skills and behaviours aren’t sticking.
Proven 3 Step Solutions
I help IT software and service companies to transform their technical expertise into commercial success. Services include comprehensive sales process audits, customer-centric communication skills training, and continuous coaching.
Each service is designed to optimize you sales processes, enhance client engagement, and drive superior performance. Discover how Cucentrix can empower your team to achieve remarkable results.
Sales Audit
Review your current sales process, mapping your entire funnel from lead capture to deal closure.
- Process mapping & gap analysis
- Funnel optimization blueprint
- CRM & analytics review
- Recommendations for quick wins
- Implementation roadmap
Sales Training
Tailored training sessions empower your technical teams to craft compelling pitches and handle objections. confidently.
- Customer-centric Value Framework
- Sales scripts
- Relevant role-playing exercises
- Best Practice sharing
Sales Coaching
Transform learning into performance with coaching to ensure your team continues to develop their skills. Achieve long-term success with personalized guidance.
- 1to1 and group coaching sessions
- Call analysis and feedback
- Performance KPI dashboards
- Coaching Playbook
Results you can expect.
Higher Conversion Rates: Streamline processes and clear messaging that improve your quote-to-close ratio.
Shorter Sales Cycles: Healthy pipeline and faster movement through each sales stage.
Empowered Sales Teams: Enhanced confidence and skills, for improved customer interactions & higher win rates.
Predictable Revenue Growth: Data-driven insights for measurable ROI and sustained business success.
500 Trainings
Delivered Projects
>10 000 Learners
>1 000 Coachees
Why work with me?
I'm an experienced Sales Operations and Enablement leader specializing in building high-performing B2B tech sales teams. I optimize sales processes, develop effective managers, and simplify customer-focused messaging to deliver measurable results
I have boosted sales productivity by up to 25%, forecast accuracy by 30%, and pipeline efficiency by 20%.
Testimonials
“Our sales forecast rates improved by 30% within
just 60 days. The clarity and confidence our team gained
from this program is priceless.”
John Griffiths
Revenue, Sitecore
Our key account retention improved by 10% by
implementing a key account activity training
and follow up coaching.
Tim Emens
Vice President, Lexmark
Ready for a Sales Transformation?
Schedule your free, no-obligation consultation today and discover how our Sales Audit, Communication Skills Training, and Continuous Coaching program can deliver immediate wins and long-term growth.
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